How to start networking as a freelancer
Networking can feel like a chore or even a corporate ritual, but for freelancers it is a vital way of building a strong contact base and can be used to grow your career, find new clients and create community.
Many clients prefer hiring through recommendations. In fact, most business is acquired through personal connections. Networking can help you become that go-to person.
Furthermore, a strong network is like having an in-built support system. Whether you are dealing with a client who hasn’t paid an invoice or aren’t sure what accounting software to use, the chances are there is another freelancer who can help.
Those connections are also a great route to learning new skills or finding out more about the industry you work in. For example, someone who works as a copywriter and wants to learn more about SEO may well discover that an expert within their network will be ready and able to help.
Finally, freelancing can be a lonely business, especially for those working from home. Having a network to turn to is great for your mental health, and means you have people there to motivate you in tough times.
Where does networking happen?
Networking has evolved beyond formal events and swapping business cards. These days, good networking focuses on building meaningful connections.
The following places are vital areas to find connections:
- LinkedIn: It’s a goldmine for freelancers. Optimise your profile, post updates about your work, and join LinkedIn groups relevant to your industry.
- Online communities: Check out platforms like Facebook groups, Slack channels, and forums for freelancers.
- Co-working spaces: Try joining a coworking space to meet other self-employed professionals. You’ll have plenty of opportunity to strike up conversation on your lunch breaks or over a cup of tea or coffee.
- Trade shows and expos: You don’t need to invest in a stand. Instead, prepare some flyers about your business or service, and hand them out to exhibitors.
- Trade associations: Many industries have associations or guilds, which will have dedicated forums for professionals to chat. Many will also organise regular in-person catch-ups.
- Chambers of Commerce: Many Chambers have networking events tailored to small businesses and freelancers. This can enable you to meet other small business owners outside your sector.
As well as building the right connections, there are several practical networking tips freelancers can follow to build a strong network:
- Make a commitment: When something is scary, it’s easy to find an excuse to get out of it. Pledge to yourself that you’ll follow through, no matter how uncomfortable it feels. Networking is a skill that improves with practice.
- Listen more than you talk: Networking isn’t simply about selling yourself. It’s about building genuine relationships. Ask questions, show interest in others’ work, and look for ways to offer value. People remember those who make them feel heard.
- Don’t make it all about work: When networking, allow the conversation to flow naturally into topics outside of work - hobbies, travel, favourite books, or even current events. This will help you to make more human connections.
- Follow-up. After meeting someone, don’t let the connection fade. Be sure to send follow-up emails or message them to say thank you for making the time to talk. This keeps the relationship alive, opening the door for future opportunities.
- Perfect your elevator pitch. Be ready to explain what you do in a couple of shot sentences. For example, “I’m a copywriter who helps small businesses create compelling content.”
- Be authentic: People can smell insincerity a mile off so ask thoughtful and serious questions, and have a genuine interest in the conversations you are having.
- Stay consistent: Networking isn’t a one-and-done activity. Keep nurturing your connections over time - maybe send a congratulatory note when a connection lands a new job, or comment on their latest post.
